Why ‘Propella’?

Choosing a name for a business is actually really difficult, the brain starts sending all types of messages: does it sound good in different accents, does it tell people our story? To begin with, we decided on a few ‘must haves’ - One, it had to be one word, Two, it had to relate to women/females and Three, it had to be something no one had heard before.

Voila: Propella. Property + Ella (‘Her’ in Spanish).

Side note, we considered ‘Propertella’ but kept it short, don’t tell us you prefer that, it’s better we never know.

So, PROPELLA it is!

Did we love it straight away? No.

Did our family and friends tell us it reminds them of a helicopter? Yes.

But we gave it a chance, and just like any brand, we have grown to love it! It can mean Females in Property, or it can mean driving something forward. Both connotations resonate with our values and business aims, so win, win.